Houston, TX 77002
Ariel Guerrero
Senior Vice President, Director of Research & Market Analysis

Ariel Guerrero is responsible for the overall daily management of the Research & Market Analysis division at Madison Marquette. With nearly 20 years of real estate research experience, his role is essential in leveraging the research division’s market knowledge and expertise through business development efforts and enhanced research product offerings and collateral, providing our clients with valuable market analysis and forecasting that helps formulate and execute sound real estate strategies. Ariel possesses extensive project coordination experience and knowledge of a variety of research tools and data related warehouses. His professional experience includes market research and demographic analyses, media relations, budgetary development, statistical and data modeling as well as survey development and data acquisition. Ariel has published numerous industry trend articles and his analysis and observations have appeared in numerous publications, including Real Estate Forum, Wall Street Journal, New York Times, GlobeSt.com, Houston Business Journal, Houston Chronicle, San Antonio Express News, BisNow, Texas Real Estate Business and RedNews.

Prior to joining Madison Marquette, Ariel led Grubb & Ellis’ Research and Client Services division for the field office locations in the Texas region for nearly 10 years, which involved maintaining research data integrity, performing market analysis and the publishing of commercial real estate market reports. In addition, he was involved on the business development side in the preparation of key proposals and presentations for transactional management, institutional and corporate service clients and in the follow-up execution of client assignments. As an integral member of the National Research Client Services Group, he also served as National Research Lead for the Company’s Multi Housing, Land and Self Storage Practice Groups.

Mr. Guerrero holds a Bachelor of Business Administration degree in Marketing from Texas A&M University with major course work in Business, Statistics and Economics. He is an active member of Houston’s Commercial Real Estate Research Forum (CRERF) and serves as Vice President for the organization. He is also a member of the Dallas/Ft. Worth Real Estate Research Forum and Association of Real Estate Research Professionals.


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