Bay Street in Emeryville, California is an urban mixed-use property in the heart of the highly traversed San Francisco/Oakland Bay Bridge area. It is home to more than 65 shops, 10 restaurants and a nationally ranked 3,000-seat AMC 15-screen cinema with one IMAX theater.
Bay Street needed a development, merchandising and branding initiative to compete in the highly competitive trade area. The goal was to introduce shops and restaurants within Bay Street while creating welcoming gathering areas and creating a memorable reputation with consumers. Additionally, Madison Marquette sought to create a true downtown urban environment, anchored by the AMC cinema, Apple and Barnes & Noble, along with a 150-plus hotel.
Madison Marquette successfully negotiated entitlements with the City of Emeryville for mixed-use development, and moved forward to complete the ground-up development of the center. Adding additional retail space and a hotel expanded on the ambiance of Bay Street.
The property transitioned into a stabilized operating budget and the merchandising plan resulted in a strong retail mix with leases from Nike, Banana Republic, H&M, Sephora, California Pizza Kitchen, P.F. Chang’s, Williams-Sonoma, Pottery Barn and a flagship West Elm store.
Property activation and merchandising increased foot traffic by 18 percent. Bay Street is more than 97 percent leased.
Specialty / Mixed Use
Services Provided Since