Madison Marquette presents an analysis of the holiday shopping season in our report, 2022 Holiday Trends – What’s In, What’s Out.
This year, as COVID-19 concerns diminish, consumer spending is being swayed by uncertainties and anxiety about inflation, recession, and geopolitical tension. Black Friday is taking on a new meaning from a shop-to-you-drop identity to one of counter-consumerism ethics. Retailers are offering record promotions and deals to maximize sales to liquidate excess merchandise. At the same time, consumers are relishing a nostalgic return to pre-pandemic normalcy by prioritizing purchases based on value and affordability.
Get the full story on this season’s hottest holiday trends and find out more about what’s on its way out in our 2022 Holiday Trends report.