Broome + Greene to open flagship in New Jersey center

BY JENNIFER SETTEDUCATO (as appearing in Chain Store Age)

An expanding lighting and decor brand will open its largest store to date at Montgomery Promenade, a 300,000-sq.-ft. mixed-use project in Montgomery, N.J.

Broome + Greene’s experiential flagship will occupy nearly 9,000 sq. ft. of space opposite a planned Whole Foods Market. It aims to engage shoppers with such initiatives as its complimentary Designer on Call service, weekly programmed events such as in-store yoga classes, health-and-wellness classes, interior design classes, book and art meetings, and cocktail events.

“Retail is not dead. Shoppers are looking for a hybrid of online and offline shopping and this has never been more evident than in the home furnishing category,” said Richard Eib, CEO at Broome + Greene.

Developed by Madison Marquette, Montgomery Promenade will be an open-air, tree-lined town center featuring a public green. It is scheduled to open in late 2020.

Broome + Greene joins other retailers including L.L. Bean, Ulta, Turning Point, and Panera.

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