La Brea Is L.A.’s Newest Retail Destination

Boutique retailers are gravitating to the block of La Brea between 1st and 2nd Streets, where 18 retailers have planted roots and more are expected to come.

The stretch of La Brea between 1st Street and 2nd Street is becoming L.A.’s newest retail destination for boutique retailers. The block now has 18 boutique shops, according to research from JLL, and 10 of those shops are exclusive to the California market. This retail demand is driven by new residential activity, especially from young professionals who are moving to the area in response to rising rents in West Hollywood. To find out more about the retail growth, we sat down with Greg Briest, an associate at JLL, for an exclusive interview.

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