Madison Marquette Announces Grand Opening of Free People at MarketFair

Madison Marquette announced today the grand opening of Free People at MarketFair. The new 4,230 sq ft. Free People store is the first Free People store in the Princeton, NJ market, and, on May 5, the public is invited to attend the grand opening celebration. The all-day grand opening will feature a $500 shopping spree giveaway. The opening of Free People is the culmination of Madison Marquette’s master redevelopment plan to reposition the already successful center intoone of the area’s most dynamic destinations. Free People is a sought-after brand with designs that portray intelligence, creativity and individuality. The store, which features a trendy assortment of apparel and accessories, will be located between BoConcept and the recently renovated Sunglass Hut.

“Madison Marquette has successfully transformed MarketFair into a dynamic and exceptional shopping destination in the Princeton, NJ area for retailers and restaurateurs alike,” said John-David Franklin, CRX, CLS, senior vice president of leasing for Madison Marquette. “MarketFair’s renovation enables the center to remain the true luxury shopping, dining and entertainment destination in the marketplace.”

Some of MarkeFair’s renovation highlights include a new AMC Stadium Theater, featuring 10 screens, and new leather reclined seating. Madison Marquette made the decision to move the Barnes & Noble to the north end of the center in order to build out a new 28,041 square-foot flagship. The former Barnes & Noble space was creatively filled with Seasons 52 (9,300 square-feet), Bahama Breeze (8,500 square-feet) and a newly expanded Eastern Mountain Sports.

We are thrilled to have so many popular and sought after retailers and services opening at MarketFair,” said Robyn Marano, vice president of marketing for Madison Marquette. “MarketFair’s upscale demographics, strong trade area draw and dynamic positioning in the New Jersey market will provide Free People with vibrant retail traffic.”

MarketFair offers an impressive combination of the nation’s strongest and most sought after retailers and eateries including Pottery Barn, South Moon Under, Athleta, Williams Sonoma, West Elm, Anthropologie, and Seasons 52 Fresh Grill and Bahama Breeze.

About MarketFair: MarketFair is a 242,000 square foot retail destination located along Route 1 in West Windsor, New Jersey.  The unique center was built in 1987 and features both interior and exterior-facing retail space that many regard as the precursor to today’s modern outdoor lifestyle centers.  MarketFair is anchored by Barnes & Noble, AMC Theatres and many of the nation’s most desirable retailers and restaurants, including Anthropologie, Pottery Barn, South Moon Under, Athleta, Season’s 52 and Bahama Breeze. MarketFair’s trade area consists of some of the highest demographics in the state boasting approximately 100,000 people with an average household income ranging from $149,000 - $160,000 Princeton University, which enjoys international prominence, is approximately one mile from the property. For more information about MarketFair, please visit the website at


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