Madison Marquette’s VP of Marketing talks Crisis Response: Getting ahead of the curve

Long known as the focal point in many communities, the shopping center continues to be a pivotal lifestyle destination for neighborhoods. Center owners and property management teams must work collaboratively and proactively in order to be prepared for emergencies or crisis that may arise. Shopping centers need to be at the forefront of the media news cycles with consistent and responsible messaging to reassure their customers, merchants and employees that the center is handling the situation and it is a safe environment for all who visit there.

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