Princeton mall continues to enhance its retail offerings in conjunction with sweeping renovations

PRINCETON, NJ, MAY 21, 2013 – MarketFair announced today that it has signed the popular women’s athletic wear store Athleta. Slated to open in the fall of 2013, Athleta will join several recently opened and forthcoming restaurant and retail tenants at the center including Banana Republic and Season’s 52.

Athleta will occupy 4,010 square feet between Sunglass Hut and Pottery Barn Kids. A member of the Gap Inc. family of stores, Athleta sells women’s yoga apparel, swimwear, work out gear and other accessories. A growing brand, this will be only the second location for Athleta in New Jersey.

“We are thrilled to be adding Athleta to our dynamic retail mix,” said Richard Kenwood, SCSM, CPM®, General Manager of Marketfair. “Athleta offers the quality and style that appeals directly to MarketFair’s demographic and, along with our other new tenants, continues to mark MarketFair as an extraordinary retail experience.”

MarketFair has been steadily adding top national and regional retailers and restaurants over the last year, with Banana Republic, Bobby’s Burger Palace, Olly Shoes, Qdoba Mexican Grill and West Elm, all now open at the mall. Additionally, MarketFair anticipates the openings of Corner Bakery Café and the relocated Barnes and Noble in Fall 2013, Season’s 52 and an expanded Eastern Mountain Sports in 2014, and Bahama Breeze in early 2015.

“It has been an exciting time at MarketFair as we continue to enhance the retail and dining options available to the Princeton community,” said John-david W. Franklin, SCLS, Senior Vice President, Leasing for Madison Marquette Retail Services, which manages the mall. “With all of our new additions and our ongoing renovations, MarketFair has truly become the premier retail and dining destination in the region.”


About Madison Marquette Retail Services (MMRS):

MMRS provides a full range of real estate services for 20 million square feet of retail and mixed-use properties throughout the United States.  The company specializes in enhancing the value of retail assets through an integrated approach to leasing, property management, marketing and development services. MMRS has offices located in Charlotte, Dallas, Ft. Lauderdale, Los Angeles, New York, Philadelphia, San Diego, San Francisco, Seattle and Washington, DC.

For more information about the company, please visit


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