Mercato Welcomes Southern Tide Signature Store

Naples Lifestyle Center Selected for Popular Southern-Born Brand’s Newest Storefront

Today, Mercato, a mixed-use lifestyle shopping center in Naples (, announced the addition of a Southern Tide Signature Store. Featuring high-quality clothing with a classic Southern style, Southern Tide celebrates the culture and laid-back lifestyle of the South with a youthful twist. Offering clothing for men, women and youth, Southern Tide’s regional collegiate offerings and college and lifestyle “ambassador” programs have helped the brand create an instant connection and intimacy with local shoppers. The new 1,533-square-foot signature store – nautically decorated with branded skiffs hung from the ceiling and plenty of the brand’s iconic Skipjack logos – is expected to open at Mercato in Fall 2018 and will be located adjacent to Tommy Bahama. The signature store will feature Southern Tide apparel as well as various styles of specialty ties, bowties, and pocket squares, which were created with licensed partner Harry Bachrach, along with a well-curated selection of other compatible lifestyle brands.

“Southern Tide is thrilled to be a part of the Naples community,” said Southern Tide CEO, Christopher Heyn. “Florida is such a key market for us as a brand and to be able to open a Signature Store in Naples is the perfect next step for us. We are also very excited to be working with a well-known and respected retail partner such as Scott Toth. We hope Naples is as excited as we are to bring Southern Tide to the community.”

“When considering a location in Naples, there really was no comparison to Mercato’s skillful combination of upscale-casual retailers and vibrant, energetic dining and nightlife opportunities, and we knew instantly that the customer base and co-tenancy options available at Mercato made it a flawless fit for our brand,” says Scott Toth, owner of the new Naples Southern Tide store.

“Southern Tide’s beach-meets-the-south style will be an instant hit here in Naples,” says Valerie Cope, Marketing Director, Mercato.

Offering a new standard in comfort, fit and design, Southern Tide is best known for its distinctive polo bearing the brand’s Skipjack logo, as well as its growing collection of sport shirts and casual pants, traditional sweaters, t-shirts, hats and fashionable swimwear.

About Southern Tide

Founded in 2006, Southern Tide is a Greenville, S.C.-based lifestyle apparel brand that boasts exceptional craftsmanship and classic design. Southern Tide is best known for its Skipjack Polo, deemed by many to be the finest, most comfortable polo shirt. In addition to the Skipjack Polo, Southern Tide offers a variety of apparel and accessory products. Southern Tide is available for purchase in more than 850 specialty retailers and premium department stores in more than 45 states across the United States as well as online at Southern Tide is a wholly owned subsidiary of Oxford Industries. (NYSE: OXM)

About Mercato

Offering 315,000 square feet of main-street-style retail and restaurants along Southwest Florida’s Gulf Coast, Mercato is a mixed-use lifestyle shopping center conveniently located off U.S. 41 at Vanderbilt Beach Road in the heart of Naples. Anchored by the area’s only Whole Foods Market and Nordstrom Rack, and featuring Silverspot, a 12-screen luxury cinema, Mercato offers more than 20 notable restaurants including The Capital Grille and premier nightclub Blue Martini as well as over 40 prominent retailers such as ULTA Beauty, Tommy Bahama, PANDORA and Z Gallerie. Mercato hosts a vibrant year-round event calendar with most events free and open to the public including its celebrated “Movies on the Lawn” and “Mercato Nights” music series. To learn more, visit


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