Southwest Florida’s Most Popular Concierge Cinema Announces Major Expansion at Mercato

Silverspot Cinema Will Offer 12th Screen, Enhanced Bar and Concession Areas

NAPLES, FL, June 18, 2013 – Announcement was made today by Madison Marquette Retail Services (MMRS) that Silverspot Cinema at Mercato in North Naples, will be expanding by almost 7,500 square feet. The expansion, which is scheduled for completion in Summer 2013, includes an additional theater, enlarged bar and lounge areas and more concession stations.

Silverspot Cinema anchors Mercato, along with Whole Foods Market. The luxury mixed-use center, which is managed by MMRS, offers premier dining and service options, upscale retailers and luxury residential condominiums with vibrant year-round events and activities for the Naples community and its visitors.

The addition of a 12th screen will add 200 seats and a new 50-foot signature screen to Silverspot Cinema.  The expansion of the bar, lounge and concessions will allow the premium movie house to offer patrons greater convenience and further enhance its already-high quality service.

“The city of Naples has welcomed and embraced our brand and we are very grateful for the community’s continued support,” said Gonzalo Ulivi, Silverspot CEO.  “We are also grateful to the Lutgert and Collier families for enabling us to bring our vision and passion for film to life.”

Silverspot Cinema, which was recently termed a “big-time game changer” by the Naples Daily News, provides movie patrons with a chic lounge and dining space complete with table service and gourmet menu.  While concessions offer classic popcorn and soft drink staples, a full bar with “take-in” beverages sends ticket holders to their oversize high-back leather seats, all reserved and numbered.  The expanded dining environment will allow visitors to enjoy a wide variety of high end cuisine – from veal entrees, exotic salads and wraps to mini cheeseburgers and crab cakes.

Silverspot Cinema debuted in 2009 and pioneered the concierge movie house concept in the US and chose Mercato for its first location.  Since its launch, Silverspot has enjoyed near sell-out screenings for its blockbusters, award category films and Best of the World Operas. Silverspot hosts the ever-growing Naples International Film Festival.

“We are thrilled to see Silverspot Cinema expanding upon its popular concept at Mercato, where we have seen a tremendous amount of success for our restaurants and retailers in recent months,” said Chuck Taylor, Senior Vice President of Leasing for MMRS. “In addition to Silverspot, Bravo, Burn, Ulta, Sur La Table and others have all undergone recent expansions and numerous new tenants have joined the center, including Nordstrom Rack and popular Canadian coffee chain Second Cup.”


About Madison Marquette Retail Services (MMRS):

MMRS provides a full range of real estate services for 20 million square feet of retail and mixed-use properties throughout the United States.  The company specializes in enhancing the value of retail assets through an integrated approach to leasing, property management, marketing and development services. MMRS has offices located in Charlotte, Dallas, Ft. Lauderdale, Los Angeles, New York, Philadelphia, San Diego, San Francisco, Seattle and Washington, DC.

For more information about the company, please visit

About Mercato:

Mercato offers 15 notable restaurants and over 20 upscale retailers shops with luxury residential condominiums at Strada. Mercato hosts a vibrant year-round event calendar with approximately 50 special events, most of which are free and open to the public. Signature monthly events include the Mercato Nights Music Series, Saturday Nights Alive and Movies on the Lawn. Mercato is located at the corner of Vanderbilt Beach Rd. and U.S. 41 in North Naples. For more info visit or .


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