Premium, full-service fitness retailer to open in Chapel Hill

CHAPEL HILL, NC, May 20, 2013 – University Mall announced today that popular specialty fitness retailer TrySports will open its first Chapel Hill location and only Triangle location at the mall this Fall, 2013. The University Mall location will be TrySports fifth location and the second under its expanded, larger format.   TrySports currently has two locations in Charlotte, NC, one in Wilmington, NC and one in Mt. Pleasant, SC.

TrySports offers specialty retail and a full-service fitness experience in the categories of Run/Walk, Bike, Yoga, Fitness and Swim as well as providing extensive, free community fitness programming. Focused on superior service, custom fitting and exclusively offering premium brands for each category, TrySports will bring a unique fitness experience to Chapel Hill and surrounding areas.

“We are thrilled to welcome TrySports, another best in class retailer to University Mall,” said Jeanette Gulledge, Director of Marketing for University Mall. “With its superior service and products, coupled with the almost-daily free fitness programming, it is sure to bring a new level of excitement to the mall as we continue to add to our dynamic tenant mix and build on our own community programming.”

TrySports will occupy 11,876 square feet of space, located adjacent to anchor store Southern Season. The space is currently undergoing a complete remodel and build out with completion expected this fall.

“TrySports’ mission has always been to inspire healthy communities so a health-conscious and fitness oriented market such as Chapel Hill is an ideal location,” said Hal Smith, CEO of TrySports. “We are excited to be joining University Mall, a premium center positioned as a top retail destination in Chapel Hill with more exciting development on the way.”

University Mall has seen a flurry of new tenants in early 2013, adding Glee Kids, Cynthia’s Tailor Shop and William Travis Jewelers along with TrySports this year. Additionally, Harris Teeter is undergoing a multi-million dollar renovation that will offer a completely remodeled store as well as the addition of a pharmacy.

TrySports is known for its extraordinary customized fitting services for footwear and cycling through its “5 Steps to the Perfect Fit” and “Five Steps to the Perfect Ride” programs. It also offers top quality brands in equipment, clothing and accessories for all levels of fitness including running/walking (Brooks, Asics, Vibram, Mizuno, Saucony and Garmin), yoga (Manduka, Hugger Mugger, ALO and Pure Karma), fitness (True, York, Spri), nutrition (Hammer, Gu, Honey Stinger and Endurox) and triathlon and bicycling (Giant, Felt, Sugoi, 2XU and Pinarello).


About University Mall
University Mall is a 366,000 square foot regional shopping center located on Route 15/501 in the heart of Chapel Hill.  The property is anchored by a Dillard’s and the award winning Southern Season, a nationally recognized gourmet retailer.  For more information, visit


About Madison Marquette Retail Services (MMRS):

MMRS provides a full range of real estate services for 20 million square feet of retail and mixed-use properties throughout the United States.  The company specializes in enhancing the value of retail assets through an integrated approach to leasing, property management, marketing and development services. MMRS has offices located in Charlotte, Dallas, Ft. Lauderdale, Los Angeles, New York, Philadelphia, San Diego, San Francisco, Seattle and Washington, DC.

For more information about the company, please visit

About TrySports

TrySports is a specialty retail business which provides its members with added value services and helps them buy the high quality products they need to believe that they can achieve a new level of fitness. To learn more about TrySports, please visit or visit one of these locations:

Towne Centre, 1903 Hwy 17 North Suite 102

Mount Pleasant, SC 29464


Blakeney Shopping Center, 9816 Rea Road Suite I

Charlotte, NC 28277


Mayfaire Town Center, 925 Town Center Drive

Wilmington, NC 28405


721 Governor Morrison St, 150

Charlotte, NC 28211



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